趁现在还来得及,做一个商业评估!

Most business owners assume a business valuation is only done when you are ready to sell your business. 这绝对不是事实. To get the most value out of a business valuation it should be well and truly before you decide to sell. 当你准备卖掉的时候已经太迟了! A business valuation can be a vital tool in increasing sustainable profit and reducing business risk. All positive outcomes that will insist on getting a better price when you do consider selling your business in the future.

Majority of business owners are often surprised by the lower than anticipated results from a business valuation as they tend to overvalue personal assets. The point to remember is the actual value of a business has nothing to do with the owners’ personal goals. It is an economic concept that relies on the business financial and operational outlook. Even historic performance is of little value except as a guide for estimation of the business future prospects.

A lot of business owners believe that because the business is profitable the value of the business is going to be high. A lot of the time when a business valuation is done the value is substantially different to what the business owner was picturing. 这个值很少会更高,但通常会低于预期. 每项业务都是独特的,受到各种不同因素的影响.

If the business valuation isn’t what you were expecting then there is 工作 to be done before the business goes on the market. You would need to review the key business value drivers and see what you can do to increase the valuation in order to meet your exit strategy objectives.

不要等到企业估值完成后才想要出售, 在现实中, you want to get a business valuation done several years before you are ready to sell. 为什么? Because a business valuation may not come back with the value you were expecting. You can then use the business valuation report to develop a long term plan to increase the business’ market value.  Once a business owner is able to understand what drives a business valuation they can plan around these drivers.

增加企业价值的工具:

增加可持续利润 – sustainable profit is referring to continuously improving your profit on a product or service that is achievable for a long period of time. 最好的方法是增加销量(但要用正确的方式)。. 销售不是王道. Trying to increase your sales can sometimes have a negative impact on your business. Where you should be focussing your time and energy is building strong margins on the products or services you provide. There is no point in generating sales that don’t help contribute to the bottom line.

Look at your current sales mix is there one product or service that generates better gross margins? 你在这个地区做了什么来增加销售? 谁是你的目标客户? 你们在做什么来吸引更多这样的顾客?

降低业务风险 – understanding how the multiplier is determined in your business valuation provides a business owner with insight on what areas they need to focus on to bring up the multiplier. A business that is reliant on one or two major customers will never be as attractive as a business that has a broad customer base. A business tends to be valued higher when there is no single customer that accounts for more than 10% of the total sale. This can send alarm bells that the business will suffer if they lose that customer. 专注于建立一个多样化和忠诚的客户群. 你上一次评估你的客户基础依赖是什么时候? Have you looked to expand in other markets to diversify your risk and be more appealing?

文档– procedures start looking at all your standard procedures and ensure there is consistency across the business and any divisions. A potential buyer will find your business attractive if you have well-documented processes and procedures.

创新 – 总是在寻找一种把事情做得更好、更有效率的方法. 用同样的方法做事很容易, it’s hard to accept change but it will be better for the business in the long run. Stay at the forefront of technological advances and encourage staff to look at different ways of doing those repetitive tasks.

企业估值是建立企业的基本工具. Identifying drivers that will help improve your bottom line and cash flow can then help you to develop a plan on how to do this. 业务 owners must 工作 to make their value drivers strong or businesses both small and large will stagnate. 

对于获得商业估值的任何协助,请 澳门赌场官网你当地的acru办公室. Our team of highly skilled 业务咨询 Specialists want to help you value your business today!

作者简介
杰西卡·塔瓦, Accru墨尔本
Jessica joined Accru墨尔本 in January 2007 as an undergraduate student and has since developed her skills, knowledge and client relationships as a key member of the 业务咨询 Services team.
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