Social media has changed the way that businesses interact with their customers. It provides a platform for two-way communication between businesses and their customers and net工作s, 使他们能够共享信息, updates and industry knowledge with others.
Each social media platform targets audiences in different ways. 你的目标受众, 消息, communication goals and the relationships you want to cultivate will determine which platform/s will best meets your needs.
For businesses new to social media, here is a quick rundown on the most widely used platforms.
脸谱网
With over 17 million monthly active users in Australia, 脸谱网 is by far is the most well-known social media platform. If 脸谱网 accounts were a nation, it would be the largest nation by population on earth! 脸谱网 is highly versatile and can be used to post photos, 视频, 实时视频流, business articles and product information. Chat bots can also be utilised to handle customer enquiries. 脸谱网 allows businesses to buy advertising targeted to a specific demographic, making it a powerful consumer marketing tool. It’s commonly considered a minimum to build a B2C social media presence.
推特
A favourite communication channel for politicians and celebrities across the globe, 推特 allows you to get bite-sized (140-character) 消息 out to your followers quickly. 推特 posts can be found when people search using hashtags (ie #keyword or brand). Your followers are then able to ‘retweet’ your message to their followers which can rapidly broaden the reach of your message. If you’re in an industry where thought leadership is valuable, then consider 推特 as a platform to increase your brand awareness and personal profile, whilst also demonstrating your experience and expertise.
Purchased by 脸谱网 in 2012 for $1 billion dollars, Instagram is a visual platform focused on sharing photos and 视频 which can be edited using filters and other inbuilt tools. 行业 that are best suited to this platform tend to be food, fashion and travel-related. 然而, it is important that the person managing this account has basic photography skills – well-composed, well-lit and engaging photos are essential if you are to benefit from this platform.
YouTube
Youtube can be a great educational tool to provide information to customers about your business’s product or service. Creative 视频 can become viral and help increase brand awareness. Air New Zealand’s air safety 视频 are an example of 视频 that are both creative and informative.
This is a platform for businesses and professionals to connect with each other and to expand their net工作s to create both business and employment opportunities. Mainly used for business-related discussions and ideas sharing, LinkedIn 工作s well for professional services companies such as accountants, lawyers and engineers as well as other B2B businesses such as marketing and consulting.
Accru was one of the first mid-tier professional services firms on social media and has a presence on most of these platforms. 加入 LinkedIn上的acru 如果你在做生意，或者 脸谱网 if you’re a young accountant and keep up with Accru news relevant to you. You’ll also find many Accru offices and staff on 推特.
"